DESIGN MAR-TERS

Mathew Chester Pow. Remember this name. We wager that this guy will be a force to be reckoned with in the near future when it comes to product design!



Well, he better be really good at what he does or we will show him the door! LOL!


We are joking of course! Mathew (or Mat as he’s often called) is an integral part of our small, but growing team, and while he is also among the youngest, he has proven that age is but a number with his cool, creative ideas and desirable work ethics.


As a Product Designer, Mathew is one the brains behind the fab accessories which complement bikes such as the Buzzraw and Quinn. (If you are sharp, you will also notice that he is the handsome male model in many of the photos and videos on our website!)



What is your role in Coast Cycles? My role is best described as a process: I identify, investigate, and validate an issue, then, together with my colleagues, we design a solution, prototype and test it until it functions optimally before it becomes manufactured. I am also the guy behind the marketing collaterals and website.


What do you love about your job? Creative freedom. I like thinking out of the box for solutions and brainstorming with my colleagues to solve problems. My work is often challenging and stressful as there are deadlines to meet, however, it pushes me to achieve my full potential. I always observe, think, question and act, and I am always curious.


What motivates you to come into work every day? The working environment, of course! You will never know how it really feels like until you have popped by Coast Cycles to experience it for yourself. We are like a bicycle. Every component serves a different function but is reliant on the other parts to make the bike operate well. Teamwork and togetherness to the max!


What do you like to do during your free time? I read and watch videos because it’s the best way to learn. It will make you go places you never imagined, live a life of thousand characters, and help you grasp the fundamentals in any field you aspire to enter.


What might people be surprised to know about you? Ha ha! Believe it or not, given my ‘compact’ size, I served as a Guards Reconnaissance Commander during my National Service. The Guards are an elite infantry formation in the Singapore Armed Forces which specializes in rapid deployment, maneuver warfare, urban combat, and heliborne and amphibious operations. Oh and I’m also a DIEHARD MANCHESTER UNITED FAN!!!


If given a chance, who would you like to be for a day? WEASLY BROTHERS, from Harry Potter! I love it that no matter what happens to them, they always find a reason to be happy!


One last question: What is your favorite Coast Cycles model? The BUZZRAW! It is rough and tough like a tank, yet it brings a smile to everyone’s faces. Hit the road or cruise the off beaten path.  You can ride it alone, or take someone along. Like what its description says on the website: “The bicycle for everybody. And we really do mean everybody. It’s a tandem, but without the bulk.” How much more entertaining and fun can a bike get?

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