When Singapore Tourism Board (STB) launched their new campaign Passion Made Possible, we were stoked to be chosen as one of the brands to be part of the huge event which officially kicked-off the campaign!
And when we saw this phrase on STB’s website: “Awaken your passions and live out your dreams when you explore the city and meet the talented locals who call it home”, we were over the moon.
Yes, we have always aimed for Coast Cycles to be global and to be part of the select group of Singapore brands and personalities to showcase our talent, skill and know-how to people from all over the world so they feel compelled to pay our vibrant city state a visit was simply amazing!
The official launch event attracted over thousand guests including around 100 media from around the world and it was held at the capacious Infinite Studios on Thursday, 24 August.
We decided on a more open set-up as we wanted the guests to have the opportunity to not only view our bicycles but to also ride them around. The message we wanted to send out was that our bicycles were maximum fun!
There is no better way to experience our Buzzraw fun bike and Quinn compact commuter than to hop on and pedal away and judging from the smiles and laughs from the people who tried them, we are sure they got our message loud and clear!
Here is a selection of videos we put together for you. Enjoy and keep on coasting!